Oct 30, 2014
Ron Hacohen taught me how to be a commercial director, back when he
was my Executive Producer at HKM productions, and his Bravo Zulu.
Besides being one of the funniest people I know, he’s extremely
production savvy, having risen through the ranks of production to
run his own shop. He’s a former President of the Association of
Independent Commercial Producers’ prestigious West Coast chapter,
and when it comes to production, he’s done it all.
Today, Ron is a Brand Executive Producer/Consigliere
at Advertising Production Resources (APR), the
fabulous consultancy that helps clients understand the advertising
We chat about his transition to what some in production call “The
Dark Side”, and I learn it’s so much more than you think. Ron
preaches transparency and collaboration, and has even shared this
very podcast with clients so they better understand what we in
This is part one of a lengthy conversation we had about the
advertising business. It’s a must-listen for anyone breaking into
the advertising business.