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Respect The Process is a filmmaking podcast. Commercials & advertising, indie films, and other stuff I find creatively interesting. 

Jan 30, 2014

Comedy director Michael Addis is my hidden camera guru. He’s the go-to guy for successfully mining humor from an unsuspecting public.  I chatted with Michael the night before his shoot for a Superbowl spot. The thrill of the unknown, shooting without a net in New York City, is what he lives for. In this episode,...


Jan 24, 2014

Chatting with Ted Haler of Aero Mock-Ups reveals many insights about respect. During prep, Ted offered nothing but solutions, so I knew he’d be a great guest.  We talked on the day before my Ogilvy shoot about world peace, movies versus commercials, and the ghost of Stan Laurel. Ted is a wise soul who reminds me...


Jan 17, 2014

My friend Jordan Levy is a great cinematographer, always in demand.  He’s been busy shooting comedy spots, high fashion, luxury cars and Comedy Central’s The Jeselnik Offensive.  He claims comedy is harder to shoot than fashion. Who knew? Find out who’s a bigger diva: Oprah or Snoop Dog?  This episode settles into...


Jan 11, 2014

Toby Nunez shares his journey from starving artist (while working on the Ford assembly line making windshield wiper motors) to his first agency gig as an art director.  Today Toby is a highly prolific copywriter at Doner in Detroit.  He still cranks out some pretty twisted artwork on his personal site. Toby tells me...


Jan 4, 2014

Working with a great editor, like Bill Marmor, ensures your footage will be fully realized into a great spot. Bill explains his process for editing commercials.  We discuss how he finds those magic moments and why he did not like “The Secret Life of Walter Mitty”, which I loved. We also chat about objectivity...