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Respect The Process is a filmmaking podcast focused on directing commercials.

Nov 27, 2015

If you're wondering just what the heck the Set Decorator does specifically, my guest Chris Coles has the answers. The Set Decorator brings the set to life, interpreting the vision of the Production Designer, who has been in cahoots with the Director.

Chris shares similar beliefs as I do about really putting in one's...


Nov 22, 2015

Commercial Filmmaker Brad Hasse has seen his art become a reality. His short film, "Texting Hat" is so popular that people started asking him if they could order their own chapĂ©u. And now it you can. He's also the only helmer I know that's done spots for two different types of mouthwash. Odd. We chat about...


Nov 13, 2015

Fresh off a huge 16 day shoot, I chat with filmmaker Tony Franklin. He started as an art director, working for Target's in-house creative department. He has quickly and successfully transitioned into a full-time commercial filmmaker, and luckily for us, Tony shares his journey with us. We chat about when to sign and why...


Nov 5, 2015

Editor Rob Watzke has cut many of your favorite tv spots over the years, but on nights and weekends, he teaches improvisation. We saw his show the night Helen Hunt played along with Rob and his troupe. The 100% riffed show was amazing. Back in the editing bay, Rob deftly cuts on any tool invented, and works with his...