Respect The Process

Commercial Director Kevin O'Brien Talks Unreal Engine And More.

May 4, 2022

Filmmaker Kevin O'Brien has been making spots for a decade and is quick to embrace new tools if they serve his story. He generously gave me insights when I was in prep. He's also got a feature film "At The End of The Day" for you all here on iTunes. Enjoy his spots here.

Commercial Directing Shadow is online. This...

The Untold Story Behind Commercial Directing Shadow Course.

Apr 30, 2022

For my final project in this intense, alt-MBA course though Section4, I decided to just share the story behind making my newest course, launched while taking this class.

Commercial Directing Shadow is unique in that it puts you by my side, like BTS on steroids. I explain what I'm doing and why, you download the...

Filmmaker Robert Boocheck Directs Commercials Both Charming & Subversive.

Apr 27, 2022

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International...

Director/DP Matt Uhry Directs Cats Better Than Me.

Apr 21, 2022

Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call.

Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kellogg’s, Gap, and...

Meet Me At Void Studios April 30th in LA.

Apr 15, 2022

This is 9 minutes of me rambling about being obsessed with every job more than anyone else. Also, I'll be at the launch party for Void Studios, April 30th at 4pm. Giving away some Voodoo books and Masterclass, and answering any filmmaking questions y'all have. And Void is raffling off a free day on their stage! So proud...