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Respect The Process is a filmmaking podcast. Commercials & advertising, indie films, and other stuff I find creatively interesting. 

Mar 3, 2015

Group Creative Director Kerry Broderick shares with us the joy of teaming up a great art director with a talented copywriter, like she did on my gig with her. She leads the creative team at the Northlich Agency - who birthed my beloved Scooter The Neutered Cat for and the caring folks of the wonderful Joanie Bernard Foundation. This is my second interview of three with the creative team.

Kerry explains how she matches up talent, and nurtures the best out of them. Always pushing her teams to dig deeper, and really mine the idea for everything, she certainly subscribes to one of our podcast mantras: good enough sucks.

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