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Respect The Process is a filmmaking podcast focused on directing commercials.

May 12, 2022

Natasha Lee is a Malaysian-Chinese Travel, Lifestyle & Hospitality Photographer & Director whose visuals evoke a sense of presence, of the fleeting moments that make an experience memorable. Her imagery is steeped in a sense of warmth and leisure, inviting viewers to experience new tastes, possibilities, and...


May 4, 2022

Filmmaker Kevin O'Brien has been making spots for a decade and is quick to embrace new tools if they serve his story. He generously gave me insights when I was in prep. He's also got a feature film "At The End of The Day" for you all here on iTunes. Enjoy his spots here.

Commercial Directing Shadow is online. This...


Apr 30, 2022

For my final project in this intense, alt-MBA course though Section4, I decided to just share the story behind making my newest course, launched while taking this class.
 
Commercial Directing Shadow is unique in that it puts you by my side, like BTS on steroids. I explain what I'm doing and why, you download the...


Apr 27, 2022

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International...


Apr 21, 2022

Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call. 
 
Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kellogg’s, Gap, and...