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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 12, 2016

Comedian, copywriter, marketer Hersh Rephun explains how he's carved a niche making the funny for challenger brands. His new shop is called "Yes Brand" and they've just launched with a piece of branded content for Manatawny Still Works that stars Hersh himself. 

We chat about creativity, synchronicity, quote Paul Newman and discuss everything under the sun as far as comedy and advertising go. Hersh is one of my favorite fun people to shoot the breeze with, hope you enjoy this as much as we did.

Commercial Directing Bootcamp NYC is filling up, so do not miss it. April 16th, 2016.