Aug 18, 2023
My guest is Jim DiPiazza, Founder & CEO of Area of Expertise, a full-service marketing collective. We built and maintain an invite-only roster of highly experienced talent – who have helped create some of the most famous and impactful brands in the world.
As for Jim - he's been around the country at agencies both small and big agencies during his 29 year career. He’s worked on luxury brands, irreverent youth brands and almost everything in between. He helped pitch and win Xbox, Uber, Kia, VW and numerous others. He created the Bacardi & Cola campaign, launched the Beetle on the Super Bowl, rebranded a nutrition company and led the effort behind getting the Verizon Guy to switch to Sprint.
His last 9 years as an ECD he remade the creative departments at Swirl, Campbell-Ewald/LA and multicultural agency Walton-Isaacson. He also helped build the teams that worked on the Sprint and VW business, both at Deutsch.
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My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.
Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.
This episode is 85 minutes.
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.
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