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Respect The Process is a filmmaking podcast focused on directing commercials.

Aug 18, 2023

My guest is Jim DiPiazza, Founder & CEO of Area of Expertise, a full-service marketing collective. We built and maintain an invite-only roster of highly experienced talent – who have helped create some of the most famous and impactful brands in the world.

As for Jim - he's been around the country at agencies both small and big agencies during his 29 year career. He’s worked on luxury brands, irreverent youth brands and almost everything in between.  He helped pitch and win Xbox, Uber, Kia, VW and numerous others. He created the Bacardi & Cola campaign, launched the Beetle on the Super Bowl, rebranded a nutrition company and led the effort behind getting the Verizon Guy to switch to Sprint.

His last 9 years as an ECD he remade the creative departments at Swirl, Campbell-Ewald/LA and multicultural agency Walton-Isaacson. He also helped build the teams that worked on the Sprint and VW business, both at Deutsch.

LIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.
Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

This episode is 85 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.