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Respect The Process is a filmmaking podcast focused on directing commercials.

Dec 7, 2018

Director Amir Farhang started his professional career as a writer and creative director for top agencies such as BBH, CP+B, 180, and W+K  working for major brands such as adidas, Johnnie Walker, Burger King, Sony, Coca-Cola, Google, Nike, Brand Jordan, Volkswagen and Acura. 

His first ad wasn’t even an ad—it was a TV show for Axe and MTV called Gamekillers which enjoyed a two-year run. Following that, he created a one-hour special for NBATV and adidas called The Brotherhood as well as The Rocket Project for Sony and Discovery Channel.

In 2013 he wrote and directed the adidas-produced basketball documentary The Return that followed the comeback of Chicago Bulls NBA MVP Derrick Rose.   In 2015, he shot ‘Sweat with the Best’ for Gatorade working with sports superstars Dwayne Wade, Peyton Manning, and Serena Williams.

Most recently he wrote and directed a 3-part web series for Tommy John featuring Kevin Hart and in the Fall of 2018 was selected to participate as a fellow in the prestigious Sony Pictures Television Diverse Directors Program, along with my wife Jeannette Godoy.



This lasts an hour and 40 minutes.