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Respect The Process is a filmmaking podcast. Commercials & advertising, indie films, and other stuff I find creatively interesting. 

Feb 7, 2019

French Butter Films draws on the combined experience of Director?DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience.  Brett explains his aim to capture ‘cravability’ in every product he films. 

This is a great chat about collaboration. Collaboration between producer and director, between agency folk and clients, and all on set. Oh I've posted a few spots of Brett's that we discuss on so check them out.



This last a full hour and 48 minutes and it's all gold. Commercial Directing Voodoo is still just $10 on Amazon and heck I don't know how much on Audible or Kindle, but it's there too.