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Respect The Process is a filmmaking podcast focused on directing commercials.

Apr 23, 2021

Leo Burnett Detroit Creative Directors Dan Councilor and Tom Topolewski discuss shooting remotely from the agency perspective. I'd shot Buick with the team (Dan is an Art Director and Tom a copywriter) in February again for the NCAA March Madness, but this time Tom watched the camera feed via zoom and facetimed with us. Dan had his boots on the ground. Now, I love having the creatives with me on set. The energy and ideas bounce around more fluidly. What practices will stick as the pandemic dies down? (Read about our collab here.)

Fun fact: Dan & Tom have created some of your favorite Oso Delicious Hot Sauce ads on Instagram. Jake's Patreon patrons get special tips from the gents on what they love in a director's treatment.

My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Did I mention the free filmmaker consultation call upon completion?

Shout out again Zack Hosseini cuz ol' Jake insisted on pronouncing his name correctly. That lil' brod named integrity must have landed on his shoulder. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only.

Join show editor Jake Brady on his new Patreon! A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to and show your love for the show. Join!

Commercial Directing Bootcamp is SOLD OUT for May 22, 2021 in LA. Next is August 28th, in LA and seats are now open. Check out the new Commercial Filmmaker Mega Bundle for serious mentoring and career growth.



This episode is 55 minutes and sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm.

My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.