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Respect The Process is a filmmaking podcast focused on directing commercials.

Jan 30, 2020

Filmmaker Rachel Harms' deft hand as a storyteller and her extraordinary communication skills with adult and child actors have enhanced her international profile and placed her in demand for spot work worldwide.

A four-time Emmy Award winner for her original Sesame Street films, Harms brings the same soulful, humanistic approach to her work as a commercial director. Whether the content is serious, quirky or whimsical, she finds the heart of the matter and delivers it to the screen, creating acclaimed campaigns for Southwest Airlines, ExxonMobil, Tide, Wells Fargo, Pillsbury and Quaker Oats among many others. Her timeless Folgers spot, “A Dancer's Morning" is considered to be one of the brand’s most successful ads in P&G history. Check out her spots here or at

Congrats to Filmmakers' Diversity Award recipients Sonia Megerdichian, Ali Balusch and Carly Usdin who all attended Commercial Directing Bootcamp in January, sponsored by Oso Delicious Hot Sauce. Next Bootcamp is 06.27.20 and always sells out.

Please donate to my passion project, the Veterans Green Bus. It transports veterans to rebuild after natural disasters strike and trains veterans when not on mission. Visit our GoFundMe to learn more. We need to get her on the road. 



This is an hour and 15 minutes.