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Respect The Process is a filmmaking podcast focused on directing commercials.

Jul 7, 2015

Senior Producer James Introcaso and I sat down immediately after a successful shoot of our Nat Geo WILD promo for SharkFest. Not SharkWeek, that is totally different. Nat Geo's Sr. VP/Group Creative Director Andy Baker offers the companion piece to this episode over at Andy's The Client Blog, so be sure to check that out.

James and I discuss collaboration, ad-libbing and the process of developing of ideas at Nat Geo. You'll be inspired by how James made his first film driving around these United States, that landed him a job at Cartoon Network.

Big thanks to the entire creative team at Nat Geo Channels for a great idea, the most thorough development and comprehensive prep. And to comedian Rory Scovel, who brought his magic to the set. Click here to see the spot.



P.S. Hurry, you can still sign up for my Commercial Directing Bootcamp.