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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 18, 2021

My friend Chuck Meehan, Co-Chief Creative Officer, McCann, Detroit, returns with his hit Super Bowl commercial in-hand. "No Way, Norway" stars Will Ferrell, Kenan Thompson, Awkwafina and the GM Electric vehicle. Chuck breaks down how it all came to be, how it was shot and what he looks for hiring a director. This ad was deftly directed by Jake Szymanski, who has previously collaborated with Ferrell, and has a standing invite to the pod.

Fun fact: Chuck is our first three-peat guest and the only guest to briefly date Helen. Check the archives. 


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Commercial Directing Bootcamp is back May 22, 2021 in LA. Only 4 spots of the 15 remain. Check out the new Commercial Filmmaker Mega Bundle for serious mentoring and career growth.

My online Commercial Directing Masterclass has helped over 600 filmmakers globally and has received 100% 5 star reviews. 



This episode is 60 minutes and sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm.

My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.