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Respect The Process is a filmmaking podcast focused on directing commercials.

May 11, 2024

Veronica Lombardo of VLM started her career as a below-the-line talent agent before establishing herself as an independent representative and manager. Veronica shares her perspective on representing directors and production companies, emphasizing the importance of collaboration, strategy and treating her clients as part of a team. She also offers valuable insights into pitching, treatments and challenges facing creatives. We chat about working with agencies, navigating freelance versus in-house work, her being a Founding Member and President of the Alliance of Independent Reps aka AIR, and the need for transparency in the pitching process. Veronica provides first-hand knowledge on her journey and advice for navigating the film industry as more than just a representative. A must-listen! Thanks Veronica.


Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word "transformational" in describing the past two years - because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.


Use the link plus code JB20 when you try chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.

Here's the Lbb Director's Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments


I've uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at  Commercial Directing Masterclass. And you'll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.



This episode is just over an hour 20 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.