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Respect The Process is a filmmaking podcast focused on directing commercials.

Apr 20, 2024

Filmmaker Emmanuel Afolabi joins the show for a wide-ranging discussion of his path from Nigeria to pursuing his filmmaking dreams. While relatively young, Emmanuel is very generous with his knowledge, hoping to help others as he himself grows. It was energizing to speak with someone so dedicated to their craft. Through...


Apr 11, 2024

Vasanth Seshadri is the Founder, head honcho and Creative Director of the ad agency in Singapore called The Sunny Side. Vasanth shares his non-traditional path into the ad world, starting out as an engineer before catching the creative bug. We talked about his globetrotting career that took him from Singapore to...


Apr 5, 2024

Wow! What a fun, productive talk with Bradley Johnson, Managing Director and EP at Seed Media Arts, and Seed Director Matthew Underwood. We discuss Matthew's spec spot for Chevy titled "Follow Your Own Road" - including the process of developing the script, shooting it on location in Utah, and editing it down from an...


Mar 28, 2024

Matt McCain and Michael Boychuk founded their Little Hands of Stone ad agency in 2019 after both having extensive careers working at other agencies and companies like Amazon. Matt and Michael worked together at the legendary Wong Doody in LA in the late 90s/early 2000s. The LHoS founders discuss their fun projects,...


Mar 22, 2024

Comedy Director Michael Ryan Fagan was in town, so we chat it up about directing comedy for ads... and we never stop. We discuss his career directing actor Vincent Pastore from The Sopranos, among others. We debate the pros and cons of using LED walls and other virtual production techniques in commercials. MRF shares...