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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 23, 2023

Little Farm is Erwin Fraterman's editorial boutique in Los Angeles, where he and his team can do everything under one barn roof. He and I, along with Thom Reimerink, just did a successful mad dash for RAM Trucks and Razorfish Pubicis to deliver a fully cut, mixed and colored film, with VFX no less, in a mere 29 hours. 

We talk about the process, the editor-director-agency relationship and so much more. We met on a Buick campaign back in 2018, but now that we've been to war together, the bond is extra special. 

Check out Little Farm


Check out my Masterclass and Commercial Directing Shadow online courses. All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.
So excited for our Second Annual Filmmaker Retreat in Joshua Tree. Join us Sept. 28th to Oct. 1st in the desert for a transformational experience. "Define Your Voice is our theme and you'll emerge knowing what you want and how better to achieve it.
How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.
Tubi!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams FREE on Tubi with commercials and on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.
This episode is 35 minutes.
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.
Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.