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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 7, 2019

French Butter Films draws on the combined experience of Director?DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience.  Brett explains his aim to capture ‘cravability’ in every product he films. 

This is a great chat about collaboration. Collaboration between producer and director, between agency folk and clients, and all on set. Oh I've posted a few spots of Brett's that we discuss on so check them out.



This last a full hour and 48 minutes and it's all gold. Commercial Directing Voodoo is still just $10 on Amazon and heck I don't know how much on Audible or Kindle, but it's there too.