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Respect The Process is a filmmaking podcast focused on directing commercials.

Oct 20, 2017

Director Kinka Usher won the coveted Directors Guild of America award for his Outstanding Directorial Achievement in Commercials twice, and he has more Cannes Lions that you can fit on the dining room table. Usher directed his first commercial in 1992 after working his way up from production assistant, camera assistant and steadicam operator. He has directed award-winning campaigns for Got Milk?, Polaroid, Nissan, Miller Lite, Taco Bell, Hallmark, Pepsi, HBO and Nike, many of which were featured at the Super Bowl.

As one of my filmmaking heroes, it's a true treat to have him on the podcast.



This episode last 1 hour and 17 minutes.