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Respect The Process is a filmmaking podcast focused on directing commercials.

Jan 12, 2017

Animation Designer & 3D Artist PJ Richardson co-launched Laundry, a creative studio to help brands, agencies and networks bring their ideas to life. You'll see they deliver a high end aesthetic and polished that is most impressive to the eye. Of course, we chat about how Laundry works and how PJ loves to collaborate.

He also shares his journey from design school to graffiti to advertising. He and his Laundry team espouse the theory of giving people not just want they want, but always present a "wild card" option. Man, do I like his thinking and his work. Check out or for groovy stuff for "The Simpsons", "Sausage Party" and Kevin Hart's latest movie.



Commercial Directing Bootcamp is March 11, 2017 in Los Angeles and will sell out again so sign up now. 

The episode is an hour and ten minutes of bliss.