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Respect The Process is a filmmaking podcast focused on directing commercials.

Jun 12, 2018

Commercial Directors are not well-served by montages of shots. Advertising agency folks and clients want to see you can tell a good story in :15, :30 or :60 seconds. So for years, I have resisted the montage reel. But friends, this weekend I succumbed to the siren of the montage. After listening to the new breed of filmmakers, like Oren Kaplan and Matt Enlow (Of Just Shoot It Podcast fame) and others, I realized it's part of the schtick of being a director. And who knows, maybe I'll get a gig from someone seeing this? (It's posted at or click here.)

As a comedy director, my work with CG characters, trickery and even critters, must be done with deft collaboration among the entire team. Starting agency creatives come up with these concepts, and then I do a mind-meld with production and post. My wonderful friends at Arsenal Creative did the all post for the Toyota work, and House Special did the newly launched Thryv!



This episode is six minutes. Brought to you by Podcast Wax, my son's editing for podcasts. Commercial Directing Bootcamp is August 25th, 2018 in Santa Monica. Free copy of Commercial Directing Voodoo with the popular seminar.