Respect the Process
What A Motion Designer And 3D Artist Does With Laundry's PJ Richardson.

Animation Designer & 3D Artist PJ Richardson co-launched Laundry, a creative studio to help brands, agencies and networks bring their ideas to life. You'll see they deliver a high end aesthetic and polished that is most impressive to the eye. Of course, we chat about how Laundry works and how PJ loves to collaborate.

He also shares his journey from design school to graffiti to advertising. He and his Laundry team espouse the theory of giving people not just want they want, but always present a "wild card" option. Man, do I like his thinking and his work. Check out or for groovy stuff for "The Simpsons", "Sausage Party" and Kevin Hart's latest movie.



Commercial Directing Bootcamp is March 11, 2017 in Los Angeles and will sell out again so sign up now. 

The episode is an hour and ten minutes of bliss.

Direct download: Respect_The_Process_185_PJ_Richardson.mp3
Category:Filmmaking -- posted at: 1:32pm PST

From Producing at DDB To Directing Comedy Spots Everywhere With Greg Popp.

Comedy Director Greg Popp went from film school to producing classic ads at DDB Chicago, where his work with Anheuser-Busch won literally every major advertising honor. But that directing bug gnawed at him until he said goodbye to the agency side, and now he's a much sought-after helmer of the funny.

We compare notes on gigs and our process, and swap stories from the trenches of advertising. Enjoy. Click here or go to for links. "In the Can" makes me laugh every time.

Thanks and share this one!


The episode is 90 minutes or so. Sign up for the next Commercial Directing Bootcamp in Los Angeles, March 11th, 2017. That's a Saturday immersed in the process.

Direct download: Respect_The_Process_184_Greg_Popp.mp3
Category:Filmmaking -- posted at: 2:11pm PST

My Chat With Manager To Comedy Stars Barry Katz of The Industry Standard.

I've watched the incomparable Barry Katz successfully navigate the comedy waters for three decades. He's had a heaping helping hand in launching Louis C.K., Jay Mohr, Dave Chappelle, Tracy Morgan and many more, so it's a treat to chat with him on my podcast. 

Barry's own show, the Industry Standard podcast on iTunes features everyone from Kevin Hart to Dennis Rodman to Paul Feig. Check it out. Barry so nice and gracious that I thought it was the perfect way to ring in 2017.

Thank you all for Respecting The Process for another wonderful year.

Happy New Year!


Direct download: Respect_The_Process_183_Barry_Katz.mp3
Category:Filmmaking -- posted at: 5:27pm PST

Inside The Mind Of The Professional Extra With Nancy Cohen.

The wonderful Nancy Cohen walked into my office delivering a Christmas gift on behalf of Idell James Casting, the top shop for casting background artists. Once we got to chatting, I asked Nancy to grace me with an impromptu interview. Thankfully, she agreed and the resulting conversation is a treat. 

We talk about how you must keep your head in the game, and how crucial extras can be to bringing the scene to life. Thank you Nancy!

Merry Christmas to all,



The top quality Respect The Process T-shirts are going fast!! Get your merch, for a filmmaker or yourself. You'll be happier with it.

Direct download: Respect_The_Process_182_Nancy_Cohen.mp3
Category:Filmmaking -- posted at: 5:31pm PST

From Wienerschnitzel To Virtual Reality With Director Aron P. Orton.

Director Aron P Orton is a multi-talented filmmaker with a penchant for comedy. We chat about working with repeat clients, balancing editorial work and more. He's also ventured into the crazy world of VR and done some very cool work. I've posted Aron's stuff at my website, so have a gander.



This episode is an hour, give or take.

Direct download: Respect_The_Process_181_Aron_P_Orton.mp3
Category:Filmmaking -- posted at: 1:42pm PST

Ad Agency Creative Director Turned Fantastic Commercial Director John Grammatico.

Our most popular episodes spotlight Commercial Directors or Ad Agency Creative Directors, so this chat with fantastic spot helmer John Grammatico makes for a perfect storm of a podcast. We discuss bidding for the same gigs, how he made that transition to full-time directing, and his process when he gets a storyboard. Oh, and I babble about listening and understanding the client.

Check out John's work here and enjoy! You'll recognize the work of my new friend.



My merch page is live, so get yourself the exact t-shirt Helen wears in the booth.

Direct download: Respect_The_Process_180_John_Grammatico.mp3
Category:Filmmaking -- posted at: 10:01am PST

How Writer/Producer/Comedian Maz Jobrani Brought Jimmy Vestvood To The Big Screen.

Stand-up comedian Maz Jobrani tells us how he brought his character Jimmy Vestvood to the big screen. Maz co-wrote, produced and stars in his hilarious film "Jimmy Vestvood: Amerikan Hero", and took it to theaters everywhere. We chat about how the limitations of a small budget can fuel creative solutions, as well as shaping one's own destiny.

Maz also offers an insightful tour of Iran's colorful history, which I find fascinating. Buy "Jimmy Vestvood: Amerikan Hero" today and enjoy. It's all laughs. Shout out to Jonathan Kesselman, the film's director, for the hook up. 



This episode is about an hour and 13 minutes, give or take a few seconds.

Direct download: Respect_The_Process_179_Maz_Jobrani.mp3
Category:Filmmaking -- posted at: 9:02am PST

The Joy Of The Unknown With Commercial Director Scotty Bergstein.

Commercial Director Scotty Bergstein started out as Ridley Scott’s assistant on the movie “Thelma and Louise”. Talk about a film school like no other. Now he's a seasoned, sought-after spot helmer. We chat about his process from first getting a storyboard through delivering that edit. 

We share the joy of allowing the process to reveal things on set that would not have happened if you didn't plan properly. Like finding the magic moments between the dialogue. Filmmakers, I know you'll find this episode inspiring. So check out spots of Scotty's by clicking his name, visting or always at

Happy Thanksgiving,


The episode is over an hour and 13 minutes of fun.

Direct download: Respect_The_Process_178_Scotty_Bergstein.mp3
Category:Filmmaking -- posted at: 11:01am PST

Filmmakers Kristyna Archer And Monty Marsh Take Superlounge Diversity Award.

Filmmakers Kristyna Archer and Monty Marsh are dual recipients of the inaugural Superlounge Diversity Award. Each will attend Commercial Directing Bootcamp for free December 3rd, 2016 in Los Angeles. Both Monty and Kristyna display a keen proficiency in short form visual storytelling that I know can be channeled to make great ads. Bravo!!

Huge thanks to all the filmmakers that submitted great work.

Thank you,


Direct download: Respect_The_Process_177_Diversity_Award_Winners.mp3
Category:Filmmaking -- posted at: 10:26pm PST

Kicking Through The Ashes with Comedian/Writer/Producer Ritch Shydner.

Legendary comedian Ritch Shydner is known to my fans as the true heart and soul of "I Am Comic" (Available on iTunes). To three generations of stand-up comics, he remains a powerhouse of pure monology. Ritch and I met in the 1980's during the comedy boom when I opened for him. Neither of us remember the details or the city.

We talk stand-up comedy, the road, doing a documentary together, today's podcast circuit, working with comedians, and his book. "Kicking Through The Ashes" is a great read, especially for the comedy aficionado with ADHD. I love it and you need to buy it here.

Please share. Thanks,


Commercial Directing Bootcamp is only for those that want to be great. December 3rd, 2016 in Los Angeles. Limit 20 filmmakers. Sign up now!

Direct download: Respect_The_Process_176_Ritch_Shydner.mp3
Category:Filmmaking -- posted at: 9:22am PST