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Respect The Process is a filmmaking podcast. Commercials & advertising, indie films, and other stuff I find creatively interesting. 

Jun 23, 2018

Veteran comedy director Rick Friedberg has written a book you must buy. You learn and laugh as this "rule book" for success tells you, as the title says, how to survive the Hollywood machine. 

We chat comedy, managing a career, and a long-lost project we shared together and so much more. Buy the book on Amazon, click...


Jun 14, 2018

Dynamite directing duo Jeff & Pete, aka Jeff Gonick and Peter Novosel, are following their dreams by leaving their cushy advertising agency jobs as creatives to become helmers of comedy commercials. And boy are they good. Landing at top shoppe Caviar, they've helmed funny stuff for Dr. Pepper, SunTrust and more....


Jun 12, 2018

Commercial Directors are not well-served by montages of shots. Advertising agency folks and clients want to see you can tell a good story in :15, :30 or :60 seconds. So for years, I have resisted the montage reel. But friends, this weekend I succumbed to the siren of the montage. After listening to the new breed of...


Jun 8, 2018

Filmmaker Tony Ladesich proves my point you do not have to live in New York or LA to be a working filmmaker. Tony shoots national commercials for Sprint,  all while living in beautiful Kansas City. We discover we know some of the same filmmakers there, as well as we share a positive outlook toward balancing personal...