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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 27, 2014

At age 8, second generation ad wizard Ian Barry pitched his first advertising campaign, now he’s Senior VP/Executive Creative Director at Cramer Krasselt Phoenix. We chat about how his agency chooses directors, swap stories from the trenches and he explains what a “chemistry meeting” is. After nine years and...

Mar 19, 2014

Do actors really need to wear the same outfit to the callback as their first audition? How much should you fawn over the director? Hey agency folks, why did you call everyone back? Casting is always crucial, so working with a deft casting director is a must. Danielle Eskinazi is one of the best. She […]

Mar 13, 2014

Andy Baker is SVP/Group Creative Director for the National Geographic Channels. Technically, he’s the client. He runs an in-house staff of highly creative people, so he’s also the agency. As a hands-on filmmaker, Andy shouts his mantra of collaboration from the mountain top. His must-read blog, the client blog...

Mar 6, 2014

Marcos Cline Márquez is Executive Producer of Altered.LA, a commercial production company that services the U.S. Latin Market. What is that market? If 80% of Latinos in the U.S. speak English, why make ads in Spanish? In any language, AlteredLA is a collection of great storytellers. You’ll love Marcos’ advice for...