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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 26, 2021

Director Stewart Maclennan expresses emotion and attitude through a wonderful use of color, movement and design. No wonder he's busy shooting for top fashion and beauty brands. Click here for more. 

Stewart got his start in the old Hollywood editorial department and we chat how that informs his directing process. I...

Feb 18, 2021

My friend Chuck Meehan, Co-Chief Creative Officer, McCann, Detroit, returns with his hit Super Bowl commercial in-hand. "No Way, Norway" stars Will Ferrell, Kenan Thompson, Awkwafina and the GM Electric vehicle. Chuck breaks down how it all came to be, how it was shot and what he looks for hiring a director. This ad was...

Feb 12, 2021

Pro wrestler turned comedian Cory Kastle stars in a Batman "fan film" called "Bruce" and tells us all about it. Cory's positive attitude is infectious and his stories of being an extra in movies are entertaining. Check out "Bruce" on YouTube.

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Feb 10, 2021

Just me rambling & raving about the Super Bowl LV commercials, celebrating all the great work, even the lame Cheetos spot. Kudos to every client, agency team, and of course, the directors and crew that made it to the Big Game. No links folks, that stuff is posted everywhere already.

My son and podcast editor Jake Brady...