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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 12, 2016

Comedian, copywriter, marketer Hersh Rephun explains how he's carved a niche making the funny for challenger brands. His new shop is called "Yes Brand" and they've just launched with a piece of branded content for Manatawny Still Works that stars Hersh himself. 

We chat about creativity, synchronicity, quote Paul...

Mar 5, 2016

My view of rates as a filmmaker may be unorthodox, but it sure keeps me sane and humble. I see it as shooting for free, and the big payday is for all the prep, production details and post. It's a healthy attitude that treasures the shoot day as a reward.


Filmmakers are already signing up for Commercial Directing...