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Respect The Process is a filmmaking podcast focused on directing commercials.

Sep 15, 2019

Will Chau is the Global Creative Director at Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin.

Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign two decades ago, for Kia.

Will has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in numerous advertising award shows such as Cannes, One Show, Communication Arts, Graphis, Kelly Awards and The London International Automotive Awards.

Passionate about teaching and believing that there needed to be an alternative to the traditional model of higher education, Will founded The Austin Creative Department in the summer of 2011. This was highly influential for me, leading to my Bootcamp.




This is just under 9 minutes of inspiration. Thank you to our sponsor Oso Delicious Hot Sauce, $1 per bottle goes to to enjoy. Commercial Directing Bootcamp has 1 slot left for October 12th, 2019.