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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 27, 2016

Both a Creative Director and prolific Copywriter, Jon Shore and I have worked on and off for over a decade, cranking out dozens of comedy spots. After 25 years at one shoppe, Jon headed out on his own and never looked back. Visit for his work.

We chat about collaborating, getting the most out of...

Feb 22, 2016

My pal Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back...

Feb 18, 2016

When your film is done and before it hits TV, cable or Netflix, your baby must pass the test of Quality Control. My guest is the delightful Britta Meleson-Bordeaux, rated one of the Top 10 Master Quality Controllers in Los Angeles. She breaks down the process and offers invaluable advice for mastering your project.


Feb 13, 2016

I flew to Kitty's Sports Bar in Cincinnati, Ohio just to see how mid-Americans react to the Super Bowl spots. More of my opinions at my site, so please enjoy.

Feb 1, 2016

This episode is just me explaining how I shoot various tests to help land big gigs. It certainly helped with my current batch of spots with Saatchi & Saatchi, who are some of the coolest and most creative folks in the business. Not just to get the assignment but to execute with confidence.

When I'm shooting I've got to...