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Respect The Process is a filmmaking podcast focused on directing commercials.

Sep 27, 2019

Gregory JM Kasunich is an award winning filmmaker and commercial director, helming campaigns and short form content, for brands such as Disney, Lucasfilm, General Mills, DirectTV, Mattel, iHeartRadio and wait for it... Taylor Swift.

Gregory's work is visually stylized, musically and rhythmically driven, often times...

Sep 19, 2019

Larry Niemi was my 1st Assistant Director on fun shoot over the summer. The challenges were time and money, as usual. It was also 110 degrees fahrenheit and we shot outside all day. Larry breaks down the 1st AD's allegiance to the Director and Producer and how he is the gatekeeper of safety.



This episode...

Sep 15, 2019

Will Chau is the Global Creative Director at Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin.

Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign two decades ago, for Kia.

Will has...

Sep 5, 2019

It's our 300th episode! And no better way to celebrate than with my good friend Executive Creative Director Chuck Meehan giving us the straight scoop on commercials and his process for selecting filmmakers. We talk about what makes a great ad, how the production process has been sped up to its detriment and much...