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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 25, 2017

Cortez Brothers' Co Founder and President Bernadette Rivero can't stress enough how important it is to flesh out your characters. No matter if it's for a feature film or a :15 second spot, the well-defined character will always make the story shine. She's even moonlighted as a ghostwriter for hundreds of writers and...


Mar 16, 2017

Like myself, Alan "Al" Watt started as a stand-up comic, headlining clubs throughout North America, and performing on many TV shows. He's won awards for writing including France's Prix Printemps 2004 (best foreign novel) for Diamond Dogs, and now Al has his debut feature film, "Interior Night" lighting up the film...


Mar 13, 2017

I saw Val Kilmer's mind-blowing one man show "Citizen Twain" live in Los Angeles, and it blew my mind. Hence the phrase. We know Mr. Kilmer immerses himself in his characters (e.g. Jim Morrison, Doc Holliday), and this show had you forget Val and believe you were watching Mark Twain do a one man show. At the end of the...


Mar 9, 2017

Commercial Director Kip Hewitt knows how to add drama to a power drill and sexiness to a dishwashing liquid. His golf spots are epic. (I've posted one at jordanbrad.com by the way). So it's a real joy to talk shop with Kip. He kinda hijacks the interview and asks me more questions. Which I love. We chat treatments,...


Mar 3, 2017

I'm a longtime fan of comedy Director Tom DeCerchio, so it was great to sit down and chat on this episode. We share a love for communication and holding the pre-pre production meeting. Tom tells the tale of being a young copywriter and how that informs him as a filmmaker. Check out a few of his spots at