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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 28, 2024

Filmmaker Ross Haines shares how his career making spots has grown and tells us about his short film "Around the Band". Ross got his start editing surf films in Hawaii, joined Beyoncé’s team for her HBO feature doc, Life Is But a Dream and helped launch DC Shoes' internal film department.

We discuss "Around the...


Feb 16, 2024

Part two, the exciting conclusion to my chat with Filmmaker Nema Vand. Presently, he is directing commercials at VaynerMedia and Eva Nosidam, the in-house production unit. A turning point came when Nema documented Mike Winkelmann's (Mr. Beeple) historic NFT sale, which gained him recognition as a storyteller and...


Feb 13, 2024

Filmmaker Nema Vand has enjoyed an eclectic career in entertainment, from being an extra on David Fincher's set, to starting his own casting company to presently directing commercials at VaynerMedia and Eva Nosidam, the in-house production unit. A turning point came when Nema documented Mike Winkelmann's (Mr. Beeple)...


Feb 7, 2024

Commercial director Jason Cook is known for his design-driven approach and ability to concept visually striking commercials that effectively convey messaging. We discuss his formative directing gigs like spots for Toyota and Maytag, where he also served as creative director. He provides advice on working with actors...