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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 4, 2023

Producer/Director/Writer Christin Baker had directed five feature films and co-launched seminal lesbian steamer Tello Films before becoming CEO of DIVAboxoffice.tv, a new streaming platform serving up premium lesbian and queer women's content. Given her experience making movies and distributing them, Divaboxoffice.tv is...


Jan 28, 2023

My friend Daniel Cardenas is a talented director and producer, cranking out commercials and videos through his own Bakerbuilt Works. He's mastered brand stories, product videos and testimonials, but you can tell documentaries scratch Daniel's itch. We chat imposter syndrome, low budget filmmaking and his award-winning...


Jan 21, 2023

I'm inspired by legendary record producer Rick Ruben, who's been on the pod circuit pimping his new book, "The Creative Act: A Way Of Being"  He he says he's hired to share his opinion and taste, which has proven to help artists. As a commercial directors, our job is to have a distinct point of view on the agency...


Jan 17, 2023

Filmmaker John Grammatico returns to the podcast to talk spots, treatments, agency briefs and story. John has directed over 300 films for brands like M&Ms, Visa, Burger King and Ford. He’s worked with numerous celebs and athletes including Chris Elliot, Anna Faris, NFL Hall-of-Famer Calvin Johnson and Duchess Meghan...


Dec 21, 2022

Exec Producer Austin Barbera of his own SIXTWENTYSIX explains how his creative studio operates. I found his model fascinating and love the spots, music videos and branded content on their snazzy site. Check out the spots for Turo, Samsung starring Future and more. In the spirit of sharing knowledge, they post wonderful