Respect The Process

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Respect The Process is a filmmaking podcast focused on directing commercials.

Filmmaker and Sound Editor Cory Choy's Feature Film "Esme, My Love" Debuts.

May 24, 2023

Here's what Film Threat says of my guest filmmaker Cory Choy's new film "Esme, My Love": "Choy morphs his film from slice-of-life relationship drama to jarring thriller with skill, contrasting peace with severity with ease. Paired with a compatible score, this is a solid feat in filmmaking." Adn here's a nice...

Live Action Commercials, Music Videos, Animation - Director Alon Isocianu Does It All.

May 9, 2023

Filmmaker Alon Isocianu and I discuss his many tools as a filmmaker, the importance of pre-viz and possibitly of soon sharing his treatments, among other topics. Alon's work is highly imaginative, visceral & visually poetic. I'm a sucker for how Alon blends together elements of live-action, motion design, 3D animation...

Creative Director Jaime Cabrera Asks What's The Big Idea?

Apr 27, 2023

Jaime Cabrera is an award-winning Creative Director at Innocean. He's got a wondeful book I devoured called "What's The Big Idea? An Idispensable Guide To Becoming A Kick-Ass Creative Director." Somehow Jaime finds time between steady gigs to host the popular podcast "Confessions of a Creatvie Director" - everywhere you...

Director Steve Fuller Masterfully Fuses Design and Live Action.

Apr 18, 2023

Steve Fuller is an Emmy award-winning Director, whose work shaocases an expertise in the integration of design and live-action to the production process, coupled with an ability to lead projects from conception to completion. Comfortable in a variety of mediums and genres, Steve's creative through-line is visual...

Commercial Editor Erwin Fraterman Has His Little Farm.

Mar 23, 2023

Little Farm is Erwin Fraterman's editorial boutique in Los Angeles, where he and his team can do everything under one barn roof. He and I, along with Thom Reimerink, just did a successful mad dash for RAM Trucks and Razorfish Pubicis to deliver a fully cut, mixed and colored film, with VFX no less, in a mere 29...