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Respect The Process is a filmmaking podcast focused on directing commercials.

Mar 28, 2024

Matt McCain and Michael Boychuk founded their Little Hands of Stone ad agency in 2019 after both having extensive careers working at other agencies and companies like Amazon. Matt and Michael worked together at the legendary Wong Doody in LA in the late 90s/early 2000s. The LHoS founders discuss their fun projects,...


Mar 22, 2024

Comedy Director Michael Ryan Fagan was in town, so we chat it up about directing comedy for ads... and we never stop. We discuss his career directing actor Vincent Pastore from The Sopranos, among others. We debate the pros and cons of using LED walls and other virtual production techniques in commercials. MRF shares...


Mar 15, 2024

Cinematographer Dustin Pearlman stops by the podcast for a great chat. We met at the DGA trying to dispel myths to help up and coming directors, and we ended up chums. Dustin has shot for brands, agencies, promos, narrative and doc. I try to nail him down to what he likes best... Stay tuned. Check out his work by...


Mar 6, 2024

Commercial Director Bo Barrett shares his journey from acting in over 300 commercials to pursuing directing. He discusses how he learned on film sets by observing legendary directors. He dives into directing his first paid commercial for the brand Shorebirds and the positive response it received. Bo provides advice for...