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Respect The Process is a filmmaking podcast focused on directing commercials.

Feb 17, 2018

Comedy Director Ira Rosensweig saw his funny spot with Peyton Manning premiere on Super Bowl LII and shares his tales of directing celebrities. Alec Baldwin, Zach Efron, Blake Shelton, Storm Troopers and more have felt the deft touch of this helmer. A great chat with Ira.

Check out his stuff at hsi site or at his

Feb 9, 2018

My favorite 2018 Super Bowl commercials and why I liked them. Just me rambling for 15 minutes. Congrats to all that made them!



Commercial Directing Bootcamp is April 21st, 2018 in Los Angeles.

Feb 2, 2018

Director J.P. Brennan drops so much knowledge in this episode. Not only does he share how he shot a music video entirely underwater, but he breaks down the four tenets of lighting. 

Thank you J.P. I've posted The Trash Mermaids video at jordan so check it out.



Commercial Directing Bootcamp is...