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Respect The Process is a filmmaking podcast focused on directing commercials.

Aug 13, 2015

Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. And so much more.

I've shot with Steve before and got the work with him and his team this year for the United Way. I've posted the spots here and at for your enjoyment. They star the super-funny Keegan Michael Key of "Key & Peele" fame.

Enjoy Steve Chavez, a wonderful storyteller, an experienced advertising guru, and an all-round great guy.



This episode is an hour and 50 minutes and you'll still not want it to end.