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Respect The Process is a filmmaking podcast focused on directing commercials.

Nov 13, 2015

Fresh off a huge 16 day shoot, I chat with filmmaker Tony Franklin. He started as an art director, working for Target's in-house creative department. He has quickly and successfully transitioned into a full-time commercial filmmaker, and luckily for us, Tony shares his journey with us. We chat about when to sign and why not to sign with a commercial production company, as well as how to measure if you and the company are a good fit. We also discuss craft, and how he gets natural performances out of non-actors. We're like minded, as we both always want to get a new spot for the reel.

Enjoy a Tony Franklin spot, his director's cut for Academy Sports, at his site or at

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 - so sign up. Read the reviews on this site. Pretty flattering. #blush.

Get the "Maserati of iPhone Cases" called IOMCases. Buy one. Super cool, stainless steel. And I'm offering all currently enrolled Film Students and those in Ad School a whopping $75 Student Discount on my Bootcamp.



This episode is 90 minutes, give or take, of our chat. Please like the show on iTunes.